Smartlink Routing

Route every visitor to the right opportunity.

Insivaro Smartlinks bring multiple offers into one intelligent routing workflow using targeting, priority, weights, CAP controls and performance insights.

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Traffic
Incoming Click GEO, device, source, publisher and campaign signals enter the routing engine.
→
Insivaro Engine
Smart Routing Targeting + priority + weights + CAP availability + performance rules determine the best eligible destination.
→
Destination
Best Eligible Offer Traffic is routed to the offer selected by the active Smartlink configuration.
Routing Intelligence

Control how traffic moves.

Build Smartlinks that respond to campaign requirements, offer availability and network performance.

01

GEO Targeting

Route traffic based on country and geographic eligibility across Smartlink offers.

02

Priority Rules

Define which eligible offers receive higher routing preference before lower-priority destinations.

03

Weighted Distribution

Distribute traffic between eligible offers using configurable routing weights.

04

CAP Awareness

Keep routing connected to offer availability and conversion CAP conditions.

05

Performance Analytics

Review clicks, conversions, revenue, CR and routing performance across Smartlink destinations.

06

Trafficback Workflow

Keep traffic moving when no primary destination is eligible by using fallback routing workflows.

Smartlink Performance

Understand what your routing delivers.

Analyze traffic distribution and commercial performance across Smartlink destinations.

18.7M Routed Clicks
924K Conversions
4.94% Smartlink CR
$1.86M Revenue
Destination
Priority
Weight
CR
Conversions
Revenue
Offer Horizon
1
45%
5.82%
328,420
$684,930
Offer Velocity
2
35%
4.91%
274,810
$557,240
Offer Atlas
3
20%
4.22%
198,650
$398,110

Make every click work harder.

See how Smartlink routing can organize multiple offers and traffic rules inside one Insivaro workflow.

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